According to NP Digital’s October 2025 survey of 200 companies, 68% of SEO professionals are optimizing their content and strategies around ChatGPT, making it the most targeted AI platform for organic ranking and visibility.
But there’s more to the story: while ChatGPT leads by a wide margin, other AI models like Gemini, Perplexity, Copilot, and Claude are carving out meaningful SEO space — and smart marketers are paying attention.
Breakdown: SEO Focus by Platform
ChatGPT – 68%
ChatGPT continues to dominate not only in usage but also in SEO investment. With its integration into search behavior, conversational queries, and AI summaries, most brands are optimizing to appear relevant and accessible through ChatGPT responses.
Gemini – 31%
Google’s Gemini, closely tied to search engine algorithms, naturally attracts SEO professionals. Companies are optimizing for Gemini because it directly influences AI-generated snippets and Search Generative Experience (SGE) results.
Perplexity – 24%
Rising fast among research-driven audiences, Perplexity combines conversational AI with real-time data sourcing — making it a promising platform for brands targeting fact-seekers and data-heavy audiences.
Copilot – 13%
Though smaller, Copilot is integrated into Microsoft’s Office suite, giving it unique potential in productivity-related search optimization and corporate documentation visibility.
Claude – 4%
The smallest share, but with a loyal niche. Claude is valued for ethical AI use and thoughtful content creation, making it an emerging focus for brands emphasizing trust and compliance.
What This Means for SEO Professionals
The data reveals one major insight:
“Just because one platform is more popular doesn’t mean the smaller platforms can’t profitably drive sales.”
In other words, visibility in niche AI ecosystems can be just as valuable — if not more — than competing for attention in oversaturated spaces like ChatGPT.
For example:
Ranking within Gemini’s AI results can give your brand a head start as Google continues blending AI with search.
Optimizing content for Perplexity can position your brand as an authoritative voice in emerging AI search environments.
Being early on Claude or Copilot could make your brand a pioneer in specialized B2B and enterprise channels.
Action Steps for Marketers
✅ 1. Audit Your AI Visibility
Check how your brand appears in AI-generated answers across ChatGPT, Gemini, and Perplexity.
✅ 2. Diversify Your SEO Strategy
Optimize for multiple LLMs — not just ChatGPT. Each platform uses unique ranking signals and data sources.
✅ 3. Experiment with Prompt SEO
Tailor your content for how users phrase questions to AI chatbots, not just traditional search engines.
✅ 4. Track Engagement Across AI Tools
Use analytics tools to see where your content is referenced, summarized, or linked within AI-generated outputs.
