Running a small business is not easy. You’re juggling so many responsibilities—managing your products or services, handling finances, keeping customers happy, and more. With so much to do, it’s easy to overlook one essential thing that can make a huge difference to your success.
So, what is the number one thing small businesses should be doing but often don’t? Building a strong online presence.
In today’s digital world, having an online presence is no longer optional—it’s necessary. Unfortunately, many small businesses either don’t realize its importance or don’t know how to start. Let’s break it down and see why it’s crucial and how you can make it happen.
Why Your Online Presence Matters
Your Customers Are Online
Almost everyone uses the internet to find products and services. Whether it’s looking for a nearby café, a handyman, or a boutique, people search online first. If your business doesn’t have a website or social media presence, potential customers won’t even know you exist.It Builds Trust
When someone looks up your business and finds no online information, they may assume you’re not professional or reliable. On the other hand, a website or active social media page instantly makes your business look trustworthy and legitimate.It’s Cost-Effective Marketing
Compared to traditional advertising (like billboards or newspaper ads), being online is much cheaper and often more effective. You can reach thousands of people through social media posts, Google ads, or email newsletters—all at a fraction of the cost of traditional methods.
What You Can Do to Build an Online Presence
Here are simple steps to help you get started:
1. Create a Website
Your website is your digital storefront. It doesn’t need to be fancy or expensive—just make sure it:
- Describes what you offer.
- Includes your contact information.
- Is mobile-friendly (most people browse on their phones).
Platforms like WordPress, Wix, or Squarespace make it easy to build a website even if you’re not tech-savvy.
2. Use Social Media
Pick one or two platforms where your target audience spends time. For example:
- If you sell clothes or handmade goods, Instagram is great for showing off your products.
- If you offer services, Facebook can help you connect with local customers.
Post regularly and share helpful or interesting content—not just promotions. Engage with your audience by responding to comments and messages.
3. Get Listed on Google My Business
Google My Business is a free tool that helps people find you on Google Maps and search results. Add your business details, like address, phone number, and hours of operation. Encourage happy customers to leave reviews, as they build trust with new customers.
4. Start Email Marketing
Email is a powerful way to keep in touch with customers. Collect emails on your website or in-store and send newsletters about new products, sales, or helpful tips. Tools like Mailchimp or Constant Contact make this easy.
5. Be Consistent
Consistency is key. Post regularly on social media, update your website when needed, and respond quickly to customer inquiries. A neglected online presence can do more harm than good.
Common Excuses (And Why They’re Wrong)
“I don’t have time.”
You don’t need to spend hours online. Even 30 minutes a day can make a big difference.“It’s too expensive.”
Many tools, like social media and Google My Business, are free. Building a basic website can be affordable, especially with DIY platforms.“I’m not tech-savvy.”
There are tons of tutorials and guides online to help you. You can also hire someone for a small fee to get you started.
The Bottom Line
If your small business doesn’t have a strong online presence, you’re missing out on opportunities to grow. Start small—create a website, set up a social media account, or list your business on Google My Business. The sooner you get started, the sooner you’ll see the benefits.
